Business Tips Guides

As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the voice broadcast connected to me with neither the caller nor myself actually on the phone.

Let’s talk about the voice broadcast copy for a minute. The voice broadcast subject was about vent cleaning and the caller made a compelling argument to have him clean my vents. But the voice broadcast did this in a specific format. In the voice broadcast’s first few words I was told that my homes vents contained dust, dirt and maybe even mold which could make my family sick. That caught my attention.

The voice broadcast made me picture my homes heating and cooling vents blowing this sickening stuff throughout my house. The picture was vivid as if I was actually looking into a section of vent myself and seeing the crud. The voice broadcast succeeded in creating a sense of urgency in me. Next, the voice broadcast clued me into some features and benefits of having my vents cleaned.

The body of the voice broadcast let me know that all was not lost with a dirty vent. In fact, vent cleaning was a common procedure and doing so would greatly improve the air quality in my home. The biggest feature offered was the scrubbing and cleaning of my homes every vent. All the lurking crud would be gone. My family would be healthier and my heating and cooling system more efficient. It was as if the caller was standing with me in person selling me the company’s features and benefits. Finally, the voice broadcast gave me a solution.

The voice broadcast introduced the caller and explained his company’s professionalism and quality truck mounted vent cleaning equipment. The caller told me about radio dispatched trucks ready to cruise to my home and solve my dirty vent problem. He gave me contact information and then the call disconnected.

Just like a real person to person sales call the voice broadcast made me aware of a need, told me how to solve that need and then explained his particular solution was the best to satisfy my need. The voice broadcast did this all in thirty seconds. It was pretty efficient. There’s one more thing I want to say about the voice broadcast. That is I listened to it.

The fact that I let the machine grab the call did an important thing. It disarmed my pre-programmed response to hang up on a strange caller. That it was an automated message helped in this respect too. A voice broadcast is highly effective because the tension of person to person communication is resolved. I listened to the message at my leisure and because of that I was more interested in what the voice broadcast had to say. I think the detachment was important.

Some voice broadcasting providers even tout this detachment as an advantage. People seem to be more relaxed without the feel of another person at the other end of the line.

So I thought the voice broadcast was pretty effective. I did take the number down, and I’ll talk with my better half about our vent problem. If I decide to have my vents cleaned guess who I’m going to call.

Craig Bradburn specializes in teaching people how to start profitable home-based businesses using Voice Broadcasting. Get free access his most sustaining strategies and resources.
Email: craig@craigbradburnmarketing.com
Site:http://www.bestleadsexposed.com
Office: 1-866-617-8631 (toll free)

There are several secrets to making money online with email marketing. Marketing through the use of email is a simple method of marketing in a direct fashion. An electronic message is sent out to a targeted audience as a level of communication for the purpose and intent of promoting and/or instructing a service and/or product. Email marketing is a common type of direct response marketing in todays virtual business world, it is important that you know a few of the secrets of standing out above the rest. Here, I will share some of the secrets to making money online with email marketing.

The first success strategy when it comes to making money online with this type of marketing is to make certain that you avoid buying email lists from the many different companies that focus on providing these lists. This may be tempting, but it is best if you create email lists by true visitors to your website that elect to sign up, or opt ins for the emails. These are visitors will visit your website, and will be interested enough to sign up for your newsletters and emails to learn about what you have to offer them. You will find that your email marketing campaign is much more successful if you work in this manner.

The second way that you can be successful with email marketing and engage in making money online is to be certain that you implement the use of catchy subject lines in order to make the recipients want to open the message. If a subject line lacks in the area of appeal, you will find that many of the messages that you are sending are not even being opened prior to be discarded. Catchy subject lines that work to not only attract the recipient, but also fulfill a needs that the reader has are the most effective! If you take the time to ensure that this is happening in your messages, you will find that you not only have a higher hit rate, but that your traffic increases on your website as well!

Free gifts are a big hit when it comes to making money online with email marketing. Let us face it; we all like something that we can get for free. It is important that you consider this when you are creating the emails for your campaign. You could offer a free course by email, a free eBook, a free newsletter, and similar types of content. Individuals who open your message will likely sign up for this type of service and/or product that you offer, and they will then possibly move around on your website while they are at it!

The next secret to making money online with email marketing is to be certain that you include a quick, direct call to action at the end of each message. The purpose of this is to tell your reader what you feel that they should do next. It is absolutely essential that you implement the use of wording that includes urgency for action. If you follow these secrets to making money online with email marketing, you will quickly experience an influx of massive traffic and an increase in sales!

Ranju Kumar assistant to to the website, http://www.adsnleads.com/ which is helping those who want their own business and need business buildinhg list. Also helps to build your Online Sales, Affiliate Sales and EVEN Your Google Adsense at Ads And Leads.

When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models.

The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new video programmes and your video streaming or video download costs.

The consequence of this is that Internet TV or IPTV as some call it is becoming the province of the major channels, who essentially use revenue they obtain from either advertising or subscriptions or in the case of the BBC in the UK, license fees levied with the agreement of the Government, to fund their internet presence.

Why is it so hard to obtain advertising revenue? Well, it is hard not just for Internet TV stations, but also for many small satellite TV channels. The reason is the way that TV advertising is measured, and the structure of the advertising industry.

In the UK TV advertising is measured by BARB, which uses a sample of 5000 households and measures the viewing habits of the occupants, and from that weights the viewing figures up to give the estimated national audience. For a small channel it costs 40,000 a year to be included on the BARB panel.

In the US TV advertising is measured by AC Nielsen, using a sample of 5000 households that have been wired with “people meters” that track what programme is being watched and who is watching them. Again the viewing figures are weighted up from the sample to give an estimated national audience.

So, the information that gets fed back overnight tells Pepsi or Proctor and Gamble that an estimated say, 5 million people watched CSI, and those people were mainly mid-market males aged 35 - 45. So if you are not included on BARB in the UK or on Nielsen in the US, as far as advertisers, advertising agencies, and specialist media buyers are concerned, you don’t exist ! Now, if you are not in the business it may come as a surprise to you to discover that most company’s with advertising budgets don’t “buy” their advertising direct themselves, it is typical for your advertising agency or a specialist media buyer to do the job for them.

Getting into the advertising agencies is bad enough, but when you have to try pitching to a specialist media buying agency that is really hard!! The issue is that media buying agencies have to buy the best advertising campaigns for their clients that they can, and they use BARB and Nielsen ratings as the “currency” for doing so. And then they get audited by specialist media auditors who evaluate their media buying performance. So they need to have rock - solid numbers to PROVE they made the right decision.

The other thing to bear in mind is that these people are used to buying advertisements in programmes with audiences in the millions, and even a large independent internet TV station will have trouble getting anywhere near that.

So when you turn up, assuming you get that far, with your streaming stats (which can be, lets be polite, “massaged”, and are not independently verified , and an audience of, lets say, 10,000 viewers a day, you are most likely to be given 5 minutes and then shown the door !

You also need to consider the true nature of online advertising. Most online advertising is based around Pay Per Click type advertising as per Google Adsense, or banners (with click through tracking) on high traffic websites high traffic equals 1,000,000 individuals a day ! and the advantage of this is that you know directly how many clicks you get, and what your conversion rate is to get a sale, and your cost per sale. Now in my terms this isn’t really advertising, its more like direct marketing, and it certainly doesn’t do much to build a brand as in traditional Television, press, poster and radio advertising, but that is the media buyers frame of reference.
Is there a solution and can you get round these issues. Well, yes, but these aren’t quick fixes and you have to work at them.

To find out how this impacts on your Internet TV station and proposition, and how you structure your proposition and develop your programme concepts to create an added value experience for your viewers,
go to http://www.internettvbook.com

There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel.

Is there a solution to these issues ? Well, if there isn’t one yet, then one can certainly be constructed. Firstly if the tv player software could pull in advertisements from an external source and integrate them smoothly into the schedule stream, and that external source could be an advertising agency or a buying agency, so that the count of the number of times an advertisement played could be independently verified, then that would be a good start.

Secondly, Internet TV station owners could reposition and reframe themselves away from the TV advertising model. What I mean by this is that just because you want TV advertisements, doesn’t mean you buy into the whole TV advertising model and the way TV advertising is bought and sold ie the advertisement is not the whole model.

There is another advertising model that I see as being more appropriate, the press advertising model. Let us suppose for a moment that you are a manufacturer of sealed unit windows, and you have just made a technical break through that means you can produce windows that are lighter, stronger, retain heat better, reflect sunlight better, and more resistant to breaking.

Your market place is the architects, the structural engineers and specifiers, and the construction companies themselves roughly in that order. What you need to do is create an Advertising campaign that generates awareness initially, and follows that up with technical data, and gets some buildings built or refurbished with your windows.

That Press Advertising campaign is going to be based around advertisements in the “trade” press that each key group architects, structural engineers/specifiers, construction companies and builders etc) read because that is the most cost effective route into that audience.

So, as an advertiser, you are “buying” a discrete targeted group purely on the basis of their profession and their role in the total buying process for your product. And that is also what you are selling as a station owner. And that needs to be your pitch to the advertising agency or media buyer (or both), you want video based advertising (and you are happy to be accountable, and you can provide click-throughs to the advertisers web-site) that is relevant to the audience you have on your Internet TV station.

You have an audience that is valuable to specific advertisers. And ideally your monthly viewing audience is larger than that of the relevant trade or specialist press publication. Clearly the tighter and more homogenous your audience, and the tighter and better targeted your programmes, and the more relevant your proposition is, then the more likely you are to get advertising.

And you need to design this into your Internet TV station from the start if you are to have any chance of getting significant levels of advertising revenue. Essentially, you are competing with the trade press, and you can use their advertising rate card to structure yours. So the media buyers and advertising agency planners you would need to talk to are those dealing with Press and/or buying/planning Press campaigns, rather than TV. The third issue I discussed in the previous article was the typical audience size of an Internet TV station, compared with a programme audience on a typical mainstream broadcast TV station -there’s no comparison, your tens of thousands, maybe hundreds of thousand of viewers per month, against several millions for 1 programme on 1 day !

However, it should be apparent that comparing your audience of several tens of thousands of architects (say) a month against the readership of, say, Construction News, is going to be a much better match, you may even have better figures. There is another possibility I want to raise, which is of a family of Internet TV stations, all broadly targeted at 1 group, in much the same way that traditional press publishing companies have families of journals. Take for example an Internet TV station aimed at Vets, that could be allied with Internet TV stations aimed at dog owners, cat owners, horse owners etc etc.

So while Internet TV may be your communication medium, your business model, I believe, should be closer to that of specialist press publishing. Now, when you go on Joost, Blinx, Babelgum and similar internet video content aggregators, and your content is buried along with thousands of hours of all other sorts of video content aimed at God only knows who, its no surprise that these businesses struggle with advertising revenue, and you aren’t likely to get much.

To find out how this impacts on your Internet TV station and proposition, and how you structure your proposition and develop your programme concepts to create an added value experience for your viewers,
go to http://www.internettvbook.com

Email marketing is ideal for industries that operate within a niche market. Stores that specialize in products for religious communities are a very specific market. You are well aware that anyone who walks into your store is specifically someone who is interested in your products. Either they are part of your community, or they are buying gifts for people in your community, and therefore are directly linked to it. Using email marketing will assist you in keeping your customers loyal to your store and not your competition’s. Through email marketing, you can show your customers your appreciation for choosing your store by offering promotions and discounts. Email marketing is perfect for religious holidays, events and celebrations. You can send promotions attracting people on these occasions. So now all you have to do is start compiling a mailing list.

Here’s how you start creating your email marketing mailing list. In your store, you can offer a promotion to get your clients to sign up, For example: 30% off of today’s purchase if you sign up for email marketing promotions. Another way to do it is to have a fish bowl at the checkout counter, with a sign indicating to customers that they will get promotions from your store if they drop in their business cards. You can also say that there will be a draw to receive an item from your store, helping to entice your customers to add their business card (including their email) to the fish bowl.

A third way to obtain an email list of your customers pertains to you having a website. Then, you can add a sign-up box to the site. Therefore, people who are visiting your site and are interested in your products can sign up for discounts and promotions.

One of any of these three promotional offers will help you develop your first email contact list. All three will increase your chances that much more.

Now that you have the know-how on how to get a mailing list, all you have to do is sign up to a service that offers email marketing. They are inexpensive and easy to use, with plenty of templates to choose from to suit the needs of your religious community. Beyond how cost-effective and user-friendly email marketing is, they also help you grow your contacts. With email marketing campaigns, you have the option to add a “forward to friends” button, which maximizes the amount of clients you can market to. When your current contacts send your email to their friends and family, they are endorsing your products and store, and indicating to you another person that is within your target market.

Email marketing offer you the chance to beat your competition by showing customers your appreciation for having chosen your religious products store. By offering them promotions, you are directly targeting your customers as “preferred” and helping to ensure that they stay loyal to your store and not your competitor’s. You can start using email marketing today, by collecting the email addresses of your clients. Send out your positive message through an email marketing suited to your community.

Robert Burko is the President of Elite Email, the complete email marketing package used by religious organizations around the world. You can deploy comprehensive email marketing solutions for your religious products shop with a no risk free trial. Start harnessing the power of email marketing today!

Building your Network Marketing or home based business requires advertising, but if you are like me, you ventured into this lucrative market because you needed to earn more money not spend it.

The experience I had when first starting out was not pleasant. It seemed that every time I turned around, I had to re-invest the little bit of money I had earned to advertise for more clients, and in the end, I just wasn’t getting ahead. I was going broke.

If you are not careful, you can spend your hard earned profit, before it has been earned.

There simply is no way to get ahead and turn profitable if you have to spend your hard earned money on advertising, especially when you are just venturing out.

How do you get ahead, if you can’t keep up with the “big boys”?

The best way to get started with advertising is to utilize every free resource that is available on the internet. I would caution you to stay away from ad blasters and “safe - lists” because you will spin your wheels. It just isn’t efficient to send your email message to lists that don’t get read, and what’s worse, you’ll end up getting a ton of spam email, and phone calls from people trying to sell you their product.

What you need is a step by step guide to show you how to build your business without spending a ton of money to get results.

Here is how I did it, and saw incredible results with my travel website. I have been able to utilize these techniques with great success, and the results have been so good, that I have passed these techniques down to my downline, and have watched them duplicate the results I have achieved.

After months of due diligence and research, I identified free advertising sources that I could track for results, and made a goal to reinvest a portion of my earnings into affordable, low cost advertising mediums.

The following two tips are advertising methods that I incorporated into my advertising strategy. These methods cost me nothing, and as I began to make money, I diligently reinvested a portion toward budgeted advertising campaigns, being sure to track my results for each paid advertising campaign.

Two free tips that you can implement right away:

Tip #1

Utilize Your Email Signature and create a viral ad campaign.

There is no better way to utilize all of the forwarded jokes, email offers, and outright spam that you receive than to send them a “bounce back” email with your signature. A good example of this would be:

Wishing you happiness and success in life,

Alecia Barnes

Advertise your business without breaking the bank
(Insert web address here)

Send this to everyone that sends you an email, as a reply. Turn that spam into cash!

Tip #2

Free Classified Ad Sites

Do a search on Google for free classified ads, and submit your classified ad message. I would advise you not to use your main email account if you do this, so look into a free email account prior to placing your ads. This will get some response if you do the research and place your ads in front of the right audience. A couple of the sites that I use are Adlandpro as well as Inetgiant classifieds. This is a completely free resource, so stay focused, and don’t spend money!

In summary, the key to getting your business to the next level is to generate some cash flowing back to you.

The two tips I have outlined are just the tip of the iceberg for free resources, but, starting small will allow you to master these techniques, and get results.

Continue to apply these techniques, and you’ll soon see your web traffic increase, and your list of interested prospects begin to build.

Alecia Barnes is a successful Internet Entrepreneur and Network Marketing Professional who assists other MLM and Network Marketing professionals to build their home based businesses on and off line.

Build your business even if you are on a tight budget.

Contact the author Free Tips and Strategies For Online Success