Business Tips Guides

The most often misguided perception of networking is you need to be outgoing and a real talker, to be good at networking and meeting potential referral partners. However this isn’t the case, because normally the person who is shy (yet very good at what they do) are often the ones who benefit the most from referral marketing and are normally not in sales or outgoing work.

You’d be very surprised at how many people are actually introverted and yet developed a system to depend on direct sales between them and others. Yet the way the sale is initiated isn’t by the introvert going out and doing sales calls, but rather on meaningful relationships, key strategic partners and good communication.

If you’re shy, I urge you to please don’t take yourself out of the networking picture, because you’re not good at making conversation. Normally it’s this kind of person who excels at the networking part which is more important in relationship building anyway.

Business networking face-to-face is a two part process, and it involves meeting, introducing, talking and listening about you and the other party. What happens if you’re shy is you tend to be quite and therefore if you meet a more outgoing counterpart, it will be tremendously easy for you to listen to them as they love expanding about themselves. All along you can be taking notes and ask more questions to draw them out.

You see, in a low-pressure and even stealth sales environment the introvert excels, because they can quietly sneak up and gain the inside information that the extroverted personality so readily gives out to everyone. This then arms the shy person with all the ammunition they need to help “solve a problem” for them, while they haven’t really drawn the quiet person out.

If you’re very intimidated about meeting people, all you need to do is quietly go up to someone where a group of people are standing around, usually an extrovert who is the centre of attention. It’s on the outskirts of these groups of conversation that you’re likely to meet other shy people and in turn you’ll feel more comfortable in discussing the ideas that the louder personalities are talking about, and it’s more natural also.

Don’t think that you only need to network at local business chambers, you can gain referrals and potential new leads by doing voluntary work, possibly attending a toastmasters meeting or rotary club (it would need to be a business themed club though).

Business networking is something you can learn to get progressively better at over time, and less shy from. If you still don’t take well to mixing business meetings, try and take advantage of a smaller, more intimate networking group, where you might only have a few others have a chat and exchange of ideas over a coffee initially. By taking the situation out of an office environment or formal surroundings it can be less intimidating also, especially when you have a good strong group leader who is sensitive to the needs of each individual in the group.

So as you do more and more mixing, even on a smaller level, you’ll learn to adapt your own special style of meeting people, even if it’s drawing them to you, rather than you going up to them. Please remember that even though you might feel extremely shy, if you smile at someone and come across as friendly, you don’t even have to talk, the louder networkers will be attracted to you and you’ll find yourself in a conversation before you know it.

Adam Price is a master at the art of online networking and internet marketing in business. He challenges business owners to grow their offline business by harnessing the power of the internet. He’s also the co-founder of SynergyBizNet, find out more at: www.Synergy-Biz-Net.com

We are in the business of relationship building. How can you develop a relationship with anyone if you don’t send, speak, write or communicate with them frequently? The easiest way to start to do that is to collect e-mails addresses, physical mailing addresses and or phone numbers. Today everyone is afraid of spam, and to be blasted by offers in their e-mail or at their home or office. They are already conditioned to dismiss an uninvited person as a pest or nuisance.

You have to get past their guard. One of the ways to do that is to make it feel harmless. Would you like to receive a copy of my Free newsletter or catalogue of the many unique products we offer? No obligation to buy. They may give you the mailing address or the PO Box address. Send them what you told them you would.

If you see them on a daily or weekly basis, you could have a sign up sheet, where you get their phone
numbers and or e-mails addresses in case of an emergency. Again use their information for just that. If you need to cancel a class or session, call or e-mail them. That is building a trusting relationship with them.

When you e-mail them make sure in the subject line it says your name and re: schedule change or cancellation of meeting. They would be sure to open it. Same if you call. Hi so and so this is Michelle, I’m calling to tell you about a cancellation. Sorry about that can you make it at this new time?

Another way to get the clients e-mail or physical address is to ask. Would you like to receive updates from me from time to time? I’m planning a newsletter would you like to be updated when that occurs? Then you have permission to send them updates of what you are doing. A new product comes out, or you wrote a book. Let your clients know about it. That is a legitimate reason to contact them.

Another reason that they would like to give out the e-mail address or physical address is a contest or raffle of some sort. We are giving away an hour coaching session please fill out your contact information.

Still another way to ensure that they may want to give their e-mail address is to give something away for free. No strings attached. You gave your e-mail address, and I’m going to reward you with a free downloadable report. Yours to keep.

Once you have the e-mails or physical addresses don’t abuse it. Let them know that you will be sending them information of importance to them. Don’t send them all sorts of offers. If they want to leave your list take them off immediately. Make it easy for them to get off. Send something to them at least once per month. But whenever possible keep collecting those addresses. Your list is vital to building your business.

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Many cheap and free audio conference call services use access numbers beginning with 08xx. The more common are 0871, 0870, 0844 and 0845 numbers. These number ranges are known as non-geographic or ‘NGN’ numbers. Whilst these are accessible from most landlines and mobile networks in the UK, there is no guarantee that you will be able to connect to them from overseas. There are a number of reasons for this, which are documented in this article.

NGNs and telecoms interconnect agreements
International telephone carriers such as British Telecom in the UK, AT and T in the US, Telefonica in Spain, and Deutsche Telekom in Germany sign up to agreements as to what type of traffic they will pass between each other. These are complex commercial and technical contracts called telecoms interconnect agreements.

All telecoms interconnect agreements include interconnection between ‘normal’ geographical numbers in the respective countries. For instance, you will definitely be able to call, say, a London number beginning with 0207 from any country in the world. It would not make economic sense for calls to London not to be supported.

In reality calls to all numbers beginning with 01 and 02 are supported as these cover almost all the standard phone numbers in the UK.However, calls to 08xx numbers are often NOT included in these agreements. Even when they are, the prices charged to connect are often outrageously high.

In Summary: There is no guarantee you will be able to connect to an 0871, 0870, 0844 or 0845 number from abroad and even if you can, you are likely to be charged an extortionate fee for the privilege.

The overseas NGN connection rip-off
One of the main reasons why overseas telephone operators do not like to connect to NGNs is the revenue sharing model around which they are based. When you call an NGN, your telephone company charges you and then passes on a percentage of what they make on the call to the owner (or renter) of the NGN in commission.The amount of commission varies considerably by number range from a few pennies a minute on the 0871 numbers down to a few fractions of a penny (or even nothing at all) on the 0845 numbers.

This mechanism works well within the UK since all the UK operators work within UK law and are able to pass commission payments around easily.The sums involved are often very small and hence it would be difficult to do this economically when you have overseas transactions or currency exchange to consider.

This cost and complexity when dealing with NGNs lead many overseas telecoms operators to not bother providing connections to UK NGNs. Those that do often charge very high rates for the calls to cover the extra costs and risks involved.

In Summary: Overseas operators often charge rip-off rates to connect to NGNs in the UK or simply don’t connect your call.

What are the implications for audio conferencing?
If you are using an audio conference provider which requires overseas participants to call a non-geographic number in the UK, i.e. 0871, 0870, 0844 or 0845 there is no guarantee that their connection will work and no way of telling how much it will cost without first checking with the telephone company in the country you are calling from.

Please note, it makes no difference which conference call provider you use. If they issue you with an 08xx access number, you will run into the issues above. If you need reliable overseas access then you must use a service offering which provides local and freephone access to overseas participants via our global virtual private network (VPN). A VPN can be thought of as a private telephone network for the use of our customers only.

Peter Bennett is CEO of Ozone Conferencing Limited. This article is taken from the resources section of the Ozone Conferencing website. Other recent articles includeCheap Conference Calls
and Free Audio Conferencing.

We have all heard the expression “there is no such thing as a free lunch” but with so many companies purporting to offer free conference call services is the famous idiom outdated?

The answer depends on how you define the term “free”. After much research into this subject I have managed to come to some interesting conclusions. I have looked at the following available options to assess their effectiveness for business conference calls.

1. Free conference calls using Skype
2. Free telephone conferencing using non-geographic numbers (NGN’s)

Free conference calls using Skype

Many of you reading this will have heard of Skype which allows you to make free voice calls over the internet (Voice over Internet Protocol or VOIP for short). If have a PC or laptop and a good quality headset connected to a broadband internet service with sufficient bandwidth then you can hold a conference call with a limited number of participants without paying a thing.

The incremental cost of the conference call is zero, but the setup costs are considerable unless you already have the equipment described above. As the cost of computer equipment falls and bandwidths get better, more people than ever now have the required platform and hence Skype is an ideal solution for some people.

Our experiences with in call quality with Skype vary considerably. During quiet times when our internet connection is not busy we get excellent results in call quality, however it can be somewhat unreliable so we don’t consider it robust enough for important business calls or ones where there are a large number of people.

Skype summary: The actual conference calls are free, but you need to have invested in the computer equipment and internet connection first. Limited number of participants and lack of reliability make it unsuitable for key business conference calls, where reliability is a must. There are other VOIP services that may be more reliable and economical then Skype, here are some other VOIP services compared

Free telephone conferencing using non-geographic numbers (NGN’s)

This type of free telephone conferencing allows audio conferencing participants to dial into a non-geographic telephone number to hold their conference call. It’s important that you understand what a non-geographic number is and how telephone operators - or “telcos” - charge for calls to them.

As the name suggests, a non-geographic telephone number (NGN) is a telephone number that does not terminate at any fixed location. Instead, when you call an NGN, the telco redirects the call to a “real” telephone number. In the USA the most famous type of NGN is the 1-800 free phone number. When you call a 1-800 number you have no idea where the operator who takes your call is located, they could be anywhere in the world.

Of course, telcos are not in the business of giving away free calls, so someone somewhere has to pay. In the case of the 1-800 number, the company you are calling pays the telco for the cost of the call.

Another type of NGN is a premium rate number. In the UK there are an array of different number ranges some of which cost callers as much as 1.50GBP (nearly 3.00USD!) per minute per call, such as this service. These are often used for “adult” services and chat lines. Companies wishing to promote a premium rate service hire a premium rate number from the telco and advertise their services with the intention of generating large numbers of calls to that number.

When customers call the premium NGN, the telco bills the customer for the call and gives a percentage of the call revenue back to the company who rents the NGN from them. In effect the telco and the company renting the NGN are sharing the revenue from the call. The important point to note here is that customers pay the telco not the company who is renting the premium NGN.

Teleconferencing companies who offer free telephone conference call services use this mode. The commission which the telco pays the audio conference service provider is used to pay for running the conference bridge, advertise the service and (sometimes) to make a profit.

Some telephone conferencing companies advertise this type of audio conference as being a totally free service. But there is almost certainly a charge for the call taking place. Therefore, to benefit from this type of conference call service you need to find an operator who can host a call at an affordable rate with a reliable connection.

This is the closest thing you can get to a truly free telephone conferencing, as they use the cheapest type of revenue generating NGN available in the UK. Namely, one that begins with the dialling code 0844. Some other companies use 0870 or 0871 numbers which are more expensive.

NGN summary: NGN based free teleconferencing services can be useful for small companies and individuals with moderate audio conferencing requirements, however these type of services are usually very basic and not suitable for larger organisations. For larger businesses, supporting greater numbers of participants, teleconferencing services tend to be a better option. As they are more likely to offer the support needed to make the call run uninterrupted on a clear line.

Peter Bennett is CEO of a large UK teleconferencing company;Ozone Conferencing. Peter took extracts from OzoneConferencing’s free conference calls service for this article.

There are many people who want better relationships, more friends, and meaningful interactions with others. Often, they recognize that part of their problem is that their own communication and social skills aren’t very good.

It’s true that if you lack various social skills then you’re most likely part of your problem. But let’s look at this deficit from a different perspective: is it really all your fault?

Does everyone around you have stellar social skills?

Nope.

Now, I’m not trying to discourage you from taking responsibility for yourself, it’s just that I’ve been in many situations where people who have poor social skills don’t know it. They think that just because they’re talking at length about something they find profoundly interesting that they’re great conversationalists. They think that because they went out every night this week that they’re super popular and that the party just wouldn’t have been the same without them. OK, OK - granted, there are some people out there who have a genuine skill of making the most mundane topic interesting and they do have such charisma that they added to the success of a party. But, hey - those folks are few and far between.

What is unfortunate is that the people who want better skills blame themselves for the situation without taking a good look at what the people they’re interacting with are doing. There are times when it’s the people around you who are the ones without good social skills. They don’t know (or sometimes don’t care) how to react to you and probably aren’t even aware that the poor social interaction is partly their doing.

You can tell if someone else is the culprit when you ask him questions and he doesn’t say anything but “yes” or “no”. Or when you’re telling a story about something amusing that happened at the office and the other person looks at you with a “why do you think I care?” expression. Or when someone has asked you how your day is going but keeps walking by, not waiting for an answer. Or when you spent the last half hour listening attentively to someone who then doesn’t bother listening to you or lets their eyes wander all over the room when you speak. Or…

I remember this one time when I went out for dinner with a friend of mine, his friend Doug and Doug’s girlfriend Tina. Tina talked…and talked…and talked. During the course of the meal, my friend would jump in at various times and hijack the conversation - not because she paused but because he didn’t care if he interrupted - Doug made one comment and I hadn’t said a word (actually, I was too busy trying to eat as quickly as I could to escape Tina’s verbal flood). Then, without breaking her oral stride, Tina turned to me and said, “You don’t talk much, do you?” The only thing I could think of saying back was, “You talk too much, don’t you?”

No, I didn’t say that out loud, but in hindsight I wish I had. In any case, it wouldn’t have mattered; Tina kept blathering on, but now about how other people are often so quiet. She didn’t make the connection.

Now there’s someone with poor social skills. But ask Tina about her skills and she’d tell you she’s a social queen. uhmmmm … no.

Much like Tina, I could go on and on with stories about others who have been underwhelming with their social skills but you probably get the point.

Next time you go out armed with your best social skills and the reception is far from dazzling, don’t berate yourself. Take responsibility for your skills and keep improving them but keep in mind that the problem could be that others need to be working on their social skills also.

Laurie Wilhelm manages the Express Yourself to Success website, a one-stop e-source with information and techniques on interpersonal and social skills, public speaking, networking and conflict resolution. Achieve your success by working effectively with others. Find out how you can boost your career and get a free white paper, What Everyone Needs to Know About Social Skills, by going to www.expressyourselftosuccess.com.

Every business needs an effective marketing strategy and most business owners would admit this. However, they may not question whether or not their own strategy is, indeed, an effective one. Stop for a moment and just consider what would happen if your business had no decent advertising. The answer is quite simple, most businesses would fail very quickly without an effective marketing strategy.

The Importance of a Business Card

You may not consider a business card as a marketing tool, but it can be a very effective and versatile one. Your business card offers an introduction to your company to prospective clients while at the same time enhancing you as a professional. If you don’t already have a business card, you definitely need one.

Branding With Business Cards

A business marketing plan will usually incorporate a range of strategies including direct selling and branding. Direct selling focuses on increasing market share and profitability by selling your products and services. Branding is a way of differentiating your business from your competitors.

Most business are not selling a unique product, so in order to gain a competitive edge you need to have a unique selling point. In other words, you have to offer your customers something different that they want. Perhaps you can focus on exceptional customer service, offer a rewards program for customer loyalty, or provide an in-house extended warranty that beats your competitors hands down. By taking the time to build a strong brand, you will reap significant returns in the long run. A well designed business card which emphasizes your unique selling point can help you build your brand.

Be Creative and Humorous

Who are you and what is your business really about? Are you reliable and ethical and are your employees helpful? You may not think it’s possible, but a well designed business card can actually convey all this information at a glance.

Whether you are planning to start a new business or are already running an established one, it is important to give the best possible impression of yourself and your organization. A business card that can impress a broad audience can be a great asset. Not only do you want to convey the impression that you are a quality person running a quality organization, you also want people to see you as a friendly and approachable person with a sense of humor. This is the kind of person most people feel they can relate to and you are likely to attract positive comments and word of mouth recommendations.

The Look and Feel of Your Business Card

The message you want your business card to convey needs to match the texture and material you have chosen to make your card from. The more unique the material you choose for your business card, the more you will differentiate your business. There are more business card options available today than ever before. Some people create their business cards from plastic, material and even polished metals. Even if you can’t afford some of the more expensive options, you can still make paper cards unique by engraving or indenting original designs onto them. For example, dentist may have an image of a set of teeth indented onto business card paper. This is far more effective than simply printing an image and is likely to get a lot of attention, which is the whole point.

There is no doubt that business cards are essential marketing tools for business success. A well designed business card can create a powerful and positive impression for both yourself and your business. The more effectively designed the business card, the higher your return on investment will be.

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.